Fast Track 100

Floor fitter Jason Ashby founded UK Flooring Direct in 2004 when he believed there was a gap in the market for an online flooring retailer. Wood products are sourced from certified sustainable suppliers, mainly in eastern Europe and China. After a tough start to 2009, the Warwickshire-based company switched to sending out free samples on request and launched a new, more user-friendly website featuring a virtual showroom to showcase its products. Along with investment in search-engine optimisation, these initiatives have helped sales to grow 101% a year, from £735,000 in 2007 to £6m in 2010.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2010
Rank24
CompanyUK Flooring Direct
ActivityOnline flooring retailer
LocationWarwickshire
Annual sales rise over 3 years101.06%
Latest sales £000s5,972
Staff21
Founded2004
Websitewww.ukflooringdirect.co.uk

If applicable:

* supplied by company † annualised figure