Whether it is wood, vinyl, cork or bamboo, this Warwickshire business claims it has 20,000 customers’ flooring needs covered. Chairman Jason Ashby, 40, founded UK Flooring Direct in 2004 using personal funds and a small bank loan. The firm has relaunched its website, which accounts for 60% of sales, and started offering free flooring samples. Over the next two years, the business plans to expand its range of products further.
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