Brands can instantly verify students in search of a bargain online, on apps and in shops by using technology from this company. Founded in 2011 by chief executive Josh Rathour, 36, the Nottingham-based firm has since struck partnerships with 600 companies, such as Apple, Asos, Virgin and McDonald’s. The resulting discount programmes are used by students in 114 countries. In January it launched a content division to rival traditional ad agencies by working with marketers to target young people. UNiDAYS says its website and mobile app are used by 10m students worldwide, driving sales to £27.4m in the year to April 2018.
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