A series of acquisitions in Britain and overseas has built the firm behind such favourites as Jaffa Cakes, McVitie’s, Hula Hoops and KP Nuts into a business with sales of £1,224m in the year to January 2005. Chief executive Malcolm Ritchie has since acquired the cream-cracker maker Jacob’s from Danone. United Biscuits was taken private in 2000 in a £1.3 billion deal by private-equity backers including Cinven and Montagu, which are rumoured to be seeking an exit this year.

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Company details
CompanyUnited Biscuits
ActivityBranded snack manufacturer
LocationWest London
Sales £m*1,224
Profit £m*44
Year endJan 05
Principal shareholdersCinven (30%), PAI Partners (30%), Nabisco (25%), MidOcean (15%)

If applicable:

* Supplied by company † Annualised figure