At the start of this year, United Biscuits announced a deal to acquire Triunfo Productos, Portugal’s leading biscuit maker. The move reflects the fact that the company’s famous brands, which include McVitie’s, Penguin, Jaffa Cakes, Hula Hoops and McCoys, are no longer just British favourites. Almost half of United Biscuits’ sales to January 2004, an annualised £1,307m, came from continental Europe, whereas in 2001 only 18% came from outside Britain. United Biscuits is owned by a group of private-equity investors that took the company off the stock market in 2000 in a £1,300m deal.

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Company details
Year2004
Rank21
CompanyUnited Biscuits
ActivityBranded snack manufacturer
LocationWest London
Sales £m* †1,307
Profit £m* †13
Year endJan 04
Principal shareholdersCinven (30%), PAI Partners (30%), Nabisco (25%), MidOcean Partners (15%)
Staff10,000
Founded1948
Websitewww.unitedbiscuits.co.uk

If applicable:

* Supplied by company † Annualised figure