Besides making some of Europe’s most popular biscuits such as McVitie’s Hobnobs and Jaffa Cakes, United Biscuits also produces a host of savoury snacks such as Hula Hoops, KP salted peanuts and McCoys crisps. These brands earned total operating profits, including amortisation and exceptionals, of £37m on sales of £1.3bn in 2001 when the west London-based company had 11,600 employees. Operating profit excluding amortisation and exceptionals, a measure preferred by the company, was £114m in 2001. United Biscuits was acquired for £1.3bn in 2000 by the Finalrealm consortium of investors that included Cinven, Paribas Affaires Industrielle, DB Capital and US biscuit maker Nabisco.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.