A string of acquisitions, including Nik Naks and Wheat Crunchies, has helped chief executive Malcolm Ritchie build United Biscuits into a business with sales of £1,267m in 2005. The West London company’s top brands include McVitie’s, KP and Jacob’s and it is hoping to boost takings by focusing on healthier eating, cutting the amount of saturated fat in products such as Hula Hoops and Mini Cheddars. The snack maker is owned by Cinven, PAI, Nabisco and MidOcean Partners. Recent speculation has linked Premier Foods and Kraft, Nabisco’s owner, with a bid for United Biscuits.
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