Upgrade Options

Andy Cordial left his home in Ireland at the age of 19 with only £50 in his pocket. But good fortune followed him, and today he runs a computer hardware company with sales of £4m a year. Cordial saw his big chance while he was working as a salesman for the IT firm Datrontec. In 1996 he approached his employer with a request to take over one of its dormant subsidiaries. Datrontec extended £150,000 of credit to him, and Upgrade Options was reborn in a portakabin in Cordial’s back garden. The firm now sells computer hardware to the consumer and corporate markets and also builds a hardware storage solution that it sells to the industry giant Dell. Sales of the Aldershot company have grown by 71% a year from £803,000 in 1997 to £4m in 2000, when it employed 22 people.

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Company details
Year2001
Rank89
CompanyUpgrade Options
ActivityComputer hardware reseller
LocationAldershot
Annual sales rise over 3 years70.57%
Latest sales £000s3,985
Staff22
Founded1996
Websitewww.upgrade.co.uk

If applicable:

* supplied by company † annualised figure