Television advertising and sponsorship of National League football helped this vehicle-leasing firm generate profits of £4.5m in 2016. Andy Alderson, 48, set up the company in 2007 after spotting a gap in the market for an online platform that enables customers to lease vehicles quickly. An extension to its Hemel Hempstead headquarters last year has increased to 25,000 the number of vehicles it can process a year. It recently launched a short-term leasing option and expanded into America.