Television advertising and sponsorship of National League football helped this leasing firm generate sales of £61m last year. Its website allows customers to lease vans quickly and recycle their old ones. Andy Alderson, 49, set up the firm in 2007 after spotting a gap in the market for an online leasing platform. In August it positioned a “car vending machine” at London’s Waterloo station to promote the launch of its new car leasing website, motorama.com.
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