Fast Track 100

This Tamworth-based firm opened its warehouse seven days a week instead of the usual five between April and June, to cope with demand and to maintain social distancing measures. Founded in 2010 by husband-and-wife team Jason, 52, and Deniz Yarnell, 41, it sells officially-licensed clothes and accessories to fans of the Harry Potter franchise, Game of Thrones and Minecraft. The company says pyjamas and slippers were particularly popular during the first national lockdown. It sells through its own website, as well as on eBay and Amazon. Sales hit £7.8m in 2019.

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Company details
Year2020
Rank47
CompanyVanilla Underground
ActivityOnline merchandise retailer
LocationTamworth
Annual sales rise over 3 years60.75%
Latest sales £000s*7,836
Staff24
Founded2010
Websitewww.vanillaunderground.com

If applicable:

* supplied by company † annualised figure