Put simply, Vecta’s technology enables sales people to sell more. The Oxford company has developed software that analyses customer buying patterns, allowing sales teams to spot new opportunities. Vecta has more than 230 customers in the wholesale distribution sector, including the chemical company BASF. The business secured £2.5m from the venture-capital firm Add Partners in 2003, and hired Add’s Martin Mackay as chief executive in 2005. Sales have risen 39% a year from an annualised £2m in 2003 to £3.9m in 2005.
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