Fast Track 100

Founded by experienced entrepreneur Moni Varma in 2005 with £10m of start-up capital, this Kent company makes its own “Dine In” microwaveable rice trays. It claims to have developed a way of cooking natural white rice on an industrial scale while maintaining high taste quality. The company sells 25m of these rice trays each year. A separate entity from other businesses owned by Varma, Veetee Foods has grown sales 164% a year, from £607,000 in 2007 to £11.1m in 2010, with very good profit margins. It now plans to expand its range with pasta, curry and other ready meals, which will have a shelf life of six months in the chiller cabinet.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
CompanyVeetee Foods
ActivityPackaged food manufacturer
Annual sales rise over 3 years163.83%
Latest sales £000s11,145

If applicable:

* supplied by company † annualised figure