Fast Track 100

Veetee Foods makes microwave rice dishes under the brand Veetee Dine In. The company uses exclusive technology to steam natural white rice rather than the parboiled variety used in other convenience dishes. It was founded in 2006 by the entrepreneur Moni Varma, 63, with £10m start-up funds along with personal savings, and is separate from other businesses owned by him. Production capacity was doubled at the end of 2011 to meet increased demand after successful launches in North America, mainland Europe, Australia and New Zealand. This year the company has been turning its attention to pasta.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2012
Rank82
CompanyVeetee Foods
ActivityPackaged food manufacturer
LocationKent
Annual sales rise over 3 years56.43%
Latest sales £000s13,665
Staff43
Founded2005
Websitewww.veetee.com

If applicable:

* supplied by company † annualised figure