Founded by brothers Liam and Callum Negus-Fancey, 26 and 29, Verve is a word-of-mouth sales platform where 16 to 28-year-olds can sell event tickets to members of their social groups, in exchange for rewards such as VIP access or free tickets. The London business has partnered with ticketing companies such as Ticketmaster and Eventbrite, and has sold more than 500,000 tickets since it was launched in 2014. It has secured $28.5m from investors including Draper Esprit and Universal Music Group, and in April last year, bought the Las Vegas-based student travel firm JusCollege in a $25m deal. Sales, which consist of commissions, grew to £21.9m last year.
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