More than 25,000 “micro-influencers” use Verve’s platform to sell event tickets to members of their social groups. In return, the sellers, who are typically 16 to 28 years old, receive rewards, such as backstage and VIP passes. Verve has sold more than 500,000 tickets since it was launched by brothers Liam and Callum Negus-Fancey, 25 and 28, in 2014. It has secured £22m in venture capital funding from the likes of Draper Esprit and in April bought the Las Vegas-based student travel firm JusCollege in a $25m deal. Sales, which are commissions and include pre-acquisition sales from JusCollege, grew to £10.7m last year.
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