Since its launch in 1995 as Virgin Direct, the consumer-finance arm of Sir Richard Branson’s Virgin Group has added credit cards, Isas, pensions, loans, mortgages and insurance to its range. Virgin Money was previously a joint venture between Branson and the Australian company HHG, but Virgin acquired the outstanding equity last year. Virgin Money reported sales of £241.3m in 2004, driven by its fast-growing credit-card programme.
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