Replacing the sole of a training shoe with a tennis racket cover to alleviate a friend’s sports injury was the unusual improvisation that inspired this minimalist shoe company. Galahad Clark, 44, founded the London-based Vivobarefoot in 2012. The shoes, which retail for about £150, forsake conventional padding, resulting in a lighter design that mimics the foot’s natural shape. The company has a focus on sustainability, using a range of recycled and plant-based materials, and achieved sales of £26.2m in 2019. In 2020, it plans to launch a smart sole that will send information to the wearer’s phone, as well as 3D printed sandals that fit the individual.
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