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Film star Robert De Niro helped Warburtons halt falling profits last year, promoting its bagels in a gangster-themed TV advert alongside chairman Jonathan Warburton, 63. The Bolton brand typically makes more than two million loaves, rolls, bagels and crumpets a day, and has donated more than 20,000 items a week to food charities and more than £500,000 to local community groups during the pandemic. At the start of lockdown, it had to reduce its product lines to keep up with the soaring demand for bread.

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Company details
Year2020
Rank22
CompanyWarburtons
ActivityBaker
LocationBolton
Sales £m506.5
Operating profit £m21.6
Main shareholdersWarburton family (100%)
Staff4,742
Founded1876
Websitewww.warburtons.co.uk

If applicable:

* supplied by company   † annualised figure   ‡  profit = ebitda