Chief executive Shiraz Jessa heads family-owned Watford Electronics, an online retailer of PCs, IT and home-entertainment products. Most customers are home users but 30% of sales come from companies such as BT, British Gas and British Airways. It also sells its own range of PCs, built to customer specifications, and gaming machines. The Luton company’s acquisition of the IT equipment retailer On-Line Distribution in 2003, and growth in its e-commerce business Savastore.com, helped drive sales growth of 41% a year from £24.3m in 2003 to £48.2m in 2005.
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