Olympic champion Dame Jessica Ennis-Hill, the England Rugby team, and athletes at the UCI World Cycling Centre all train on this company’s hi-tech indoor bikes. Wattbike is the brainchild of ex-World Champion lightweight rower Ian Wilson, 66, and coach John Wilson, 56, in collaboration with Peter Keen, performance director of British Cycling. It was launched at the Track Cycling World Championships in 2008 after eight years in development. The bike monitors and improves cycling performance by tracking 37 metrics, such as power output, cadence, heart rate, and pedalling efficiency. Customers include gym chains and consumers in 50 countries, and sales reached £11.5m this year. In September, it launched the Atom, a compact, smart bike for home gyms, priced from £1,500.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityStatic bike manufacturer
Sales £000s*11,500

If applicable:

* supplied by company † annualised figure