Brides-to-be can buy affordable dresses and accessories for their big day at this company’s 39 UK shops. They don’t need an appointment to try on the gowns, which typically cost between £99 and £699. Set up in 2009 by husband-and-wife team Todd, 45, and Jenny Cassidy, 41, it took angel investment in 2014 from the Soho House investor Javad Marandi, 50. He paid an undisclosed sum for a 57% stake and this financing enabled the Milton Keynes business to open new shops and rebrand from Wedding Dress Factory Outlet to Wed2b. Sales reached £18.4m in the year to July and it has since opened two stores in Belgium, with another in Holland set to open this month.
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