Weetabix not only produces the eponymous breakfast cereal, but it is also behind household favourites Alpen, Ready Brek and Weetos. Founded by two South Africans in 1932, Weetabix continues to broaden its range, having introduced Oatibix, Weetaflakes, breakfast bars and a range of children’s cereal products. Lion Capital took control of the company from the George family in a £642m buyout in 2003, and with chief executive Ken Wood at the helm, sales hit £374.9m in 2007.
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