Top Track 100

Having provided breakfast for generations of British schoolchildren since the company was established in 1932, Weetabix now produces 100 cereal biscuits a second at its Kettering factory and exports to more than 80 countries. The company is listed on Ofex and headed by family owner Sir Richard George. Weetabix’s sales rose to an annualised £355m in 2002, when it employed 2,813 people. But the company faces stiff competition from newly popular breakfast bars, which now make up 10% of the UK breakfast cereal market.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2003
Rank94
CompanyWeetabix
ActivityBreakfast cereal maker
LocationNorthamptonshire
Sales £m †355
Profit £m †39
Year endAug 02
Principal shareholdersGeorge family
Staff2,813
Founded1932
Websitewww.weetabix.co.uk

If applicable:

* Supplied by company † Annualised figure **Estimated