Weetabix

Most famous for brands like Alpen, Ready Brek and the cereal from which it takes its name, Weetabix continues to introduce new brands, including Oatibix, Weetaflakes, Alpen breakfast bars and a range of children’s cereals branded with Disney characters. In 2003, Lion Capital took control from the George family in a £642m buyout. Under the guidance of chief executive Ken Wood and his team, sales grew to £372.4m in 2006.

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Company details
Year2008
Rank36
CompanyWeetabix
ActivityBreakfast cereal maker
LocationNorthamptonshire
Sales £m372.4
Operating profit £m61.1
Main shareholdersLion Capital (100%)
Staff2,447
Founded1932
Websitewww.weetabix.co.uk

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda