This company’s roadside services are a familiar sight to travellers on Britain’s motorways. Welcome Break’s 25 service stations usually offer the firm’s own brands of food outlet, such as Coffee Primo and Eat In, alongside high-street names such as Burger King, KFC and WHSmith, operated under franchise. In May, the company opened franchised Waitrose stores at service stations in Oxford and South Mimms, Hertfordshire. Under chief executive RodMcKie, sales dropped 8% to an annualised £583m in 2008. Appia Group, a consortium of infrastructure investors, bought Welcome Break in March 2008 for an undisclosed sum from the private-equity firm Investcorp.
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