Launching a multi-language Facebook page and investing in its premises and IT systems have helped this Lincolnshire generator manufacturer secure clients in West Africa, China, Pakistan and Sri Lanka. Welland works closely with wholesalers and agents tailoring generators to local needs, helping exports — which account for 82% of total sales — hit £10.6m last year. The grandfather of managing director Charlie Farrow, 36, started the firm in 1950.
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