Norma Rubins probably never thought that the market stall she ran in Nottingham in the 1930s would become a £57.2m turnover business. But Westbridge International, now run by Norma’s son, Danny, and her grandson, Nick, makes its second appearance on the Profit Track 100 league table. The company supplies clothing to the wholesale trade, including cash and carry outlets. Westbridge International has seen profits rise 31% a year, from £2.4m in 1997 to £4.9m in 2000. This growth has largely been delivered by Danny Rubins’ decision to sell higher-margin branded goods to high street stores, and to set up a chain of QD discount stores. Forty years of offshore manufacturing has also made the company highly competitive.
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