Westcoast specialises in supplying IT products to computer resellers. It offers a wide range of PC hardware, servers, storage, printers, software, displays and audio-visual equipment from brand names ranging from Apple to Hewlett- Packard, Microsoft, Samsung and Toshiba. The Reading company, which employs 747 staff, is owned and run by Joe Hemani, who founded it in 1984. Sales at Westcoast grew 17% to £854m in 2009 but margins remained slim.
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