The Kent-based marketing agency WFCA likes to bill itself as ‘a London agency, not in London’, claiming to offer services that are comparable with those of its Soho competitors but much cheaper. With its own advertising, design, direct marketing and media planning divisions, WFCA pitches against the advertising big boys and has won contracts from the insurance giant Axa, Carpetright and Greene King. The company was founded in 1996 by chairman John Washington and director John Cristal, who were joined by chief executive Michael Richards in 2002. Sales have risen 74% a year from £2.3m in 2002 to an annualised £12.3m in 2005.
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