Chief executive Neil Waller, 36, and James Street, 37, founded Whalar in 2016 after spending a week on Necker Island with Sir Richard Branson — the first prize in a business competition organised by Shopify. Whalar creates social media content with the help of more than 5,000 influencers — such as fashion blogger Stephanie Yeboah, who has 158,000 Instagram followers — selected for campaigns through its proprietary platform. The company says its influencers have played an important role in disseminating social-distancing guidelines to their followers. It recently became an official TikTok partner, in addition to its partnerships with Facebook, Instagram and Snapchat. With offices in London, Berlin, Malaga, Los Angeles and New York, Whalar increased net sales to £5.5m last year.
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