International Track 200

Co-founded by Matt Kingdon, 50, and Dave Allan, 49, in 1992, business innovation consultancy ?What If! helps companies invent new products and services. It worked with Kraft to develop a whole-bean instant coffee, for example, and its other customers include Pernod Ricard, PepsiCo, Google and Pfizer. The business has offices in the UK, Singapore, New York, Shanghai and Sao Paulo and had overseas sales of £18.6m in 2012.

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Company details
Year2013
Rank140
Company?What If!
ActivityBusiness innovation consultancy
LocationCentral London
2-yr av intl sales growth pa36.83%
International sales £000s*18,647
Total sales £000s*32,616
Staff212
Founded1992
Websitewww.whatifinnovation.com

If applicable:

* Supplied by company † Annualised figure