Co-founded by Matt Kingdon, 50, and Dave Allan, 49, in 1992, business innovation consultancy ?What If! helps companies invent new products and services. It worked with Kraft to develop a whole-bean instant coffee, for example, and its other customers include Pernod Ricard, PepsiCo, Google and Pfizer. The business has offices in the UK, Singapore, New York, Shanghai and Sao Paulo and had overseas sales of £18.6m in 2012.
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