Founded in 1999 in the back of a bike shop in Portsmouth, Wiggle originally sold only cycling gear online, but has since expanded its range to include running, swimming and triathlon equipment, shipped to 88 countries. In December 2011, Isis Equity Partners, which invested £12m in the company in 2006, sold its stake to Bridgepoint in a deal that valued Wiggle at £180m. Led by chief executive Humphrey Cobbold and with former Asda chief executive Andy Bond as chairman, profits grew 46% a year, from £3.5m in 2008 to £10.9m in 2011.
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