Wiggle sells cycling and triathlon products online to customers in 80 countries. Key growth markets are Europe and Australasia, with exports reaching £82.7m in 2013. Bridgepoint, the private-equity firm, bought a majority stake in the Portsmouth business in 2011, valuing it at £180m, and has funded the launch of 12 new websites for overseas buyers, most recently Wiggle.se in Sweden. Stefan Barden, 51, formerly UK chief executive of food distributor Brakes Bros, became chief executive last year.
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