International Track 200

Selling cycling, running, swimming and triathlon equipment online, Portsmouth-based Wiggle ships to 95 countries, with Australia, Japan and parts of Europe its biggest markets. The company is led by chief executive Humphrey Cobbold, with former Asda chief executive Andy Bond as chairman. International sales grew 289% a year, from £3.1m in 2009 to £46.9m in 2011, boosted by global interest in cycling and the growing popularity of online shopping. The company has recently improved its international scope by adding Russian and Chinese translations to its website. In December 2011 Isis Equity Partners, which invested £12m in 2006, sold the company to Bridgepoint in a deal that valued Wiggle at £180m.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2012
Rank3
CompanyWiggle
ActivityOnline sports goods retailer
LocationPortsmouth
2-yr av intl sales growth pa288.96%
International sales £000s†46,900
Total sales £000s86,787
Staff131
Founded1999
Websitewww.wiggle.co.uk

If applicable:

* Supplied by company † Annualised figure