Selling cycling, running, swimming and triathlon equipment online, Portsmouth-based Wiggle ships to 95 countries, with Australia, Japan and parts of Europe its biggest markets. The company is led by chief executive Humphrey Cobbold, with former Asda chief executive Andy Bond as chairman. International sales grew 289% a year, from £3.1m in 2009 to £46.9m in 2011, boosted by global interest in cycling and the growing popularity of online shopping. The company has recently improved its international scope by adding Russian and Chinese translations to its website. In December 2011 Isis Equity Partners, which invested £12m in 2006, sold the company to Bridgepoint in a deal that valued Wiggle at £180m.
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