This company began as an independent bike shop in Portsmouth but, after its success at selling bikes and accessories online, became Wiggle.co.uk in 1999. The firm has expanded its range to include running, swimming and other sports equipment, and delivers its goods to more than 70 countries. In December 2011, Isis Equity Partners, which invested £12m in Wiggle in 2006, sold its stake to Bridgepoint in a deal that valued the company at £180m. It is now led by chief executive Humphrey Cobbold, 48, with former Asda chief executive Andy Bond, 47, as chairman.
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