International Track 200

Components for cars, ranging from the wires used in seats to hinges for bonnets and boots, are made by Birmingham’s Wild Automotive. Its clients include Volkswagen, Audi, Ford, Honda and Jaguar Land Rover. The company makes smaller components at its Redditch plant but it also has a factory in Hungary that produces larger car parts. Chief executive Allan Cook bought the business in 2003 and has since targeted global car manufacturers, a strategy that has helped international sales rise 73% a year, from £9.9m in 2009 to £29.5m in 2011.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2012
Rank40
CompanyWild Automotive
ActivityAutomotive parts manufacturer
LocationBirmingham
2-yr av intl sales growth pa72.71%
International sales £000s29,548
Total sales £000s45,634
Staff551
Founded1967
Websitewww.wild.uk.com

If applicable:

* Supplied by company † Annualised figure