This discount chain, selling homewares and household goods, can trace its origins to 1930s Leicester where James Wilkinson opened a hardware store. Today, its range of 25,000 products includes home goods, toiletries, toys, perfume and food. The company claims that 4m customers visit its 338 stores every week, and it is expanding into Scotland. Wilkinson is now under the third generation of family control with Wilkinson’s granddaughters, Karin Swann and Lisa Wilkinson, jointly chairing the firm. Despite the tough retail environment, sales grew to £1,449m in 2009.
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