WIN (Wireless Information Networks) enables the likes of ITV Sports, Liverpool and Arsenal football clubs, and the national lottery operator Camelot to send SMS text messages over any British network to mobile phones. The AA uses the WIN system to send text messages to members who have asked for assistance after their cars have broken down.
The Buckinghamshire firm was founded in 1996 by Marc Charlton and Peter Norman. Sales have grown 270% a year from £279,000 in 1999 to £3.8m in 2001, when it made a loss. Initially financed by the two founders, WIN received £8m in May 2000 from Goldman Sachs, the investment bank, and further funds from Permira, the private-equity house, later in the same year.
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