Managing director Oliver Tucker and sales director Phil Cole founded this company in 1999 with funding from business angels. Clients use its specialised Sim cards to remotely monitor devices such as vending machines and supermarket fridges, reducing the need for on-site visits. People can be tracked too: for example, insurers can use the Sims to assess a customer’s driving before offering a policy. Sales have grown 56% a year from £3.1m in 2008 to £11.6m in 2011, and the company plans to open offices in France and Spain within six months, following its recent launch in Munich.
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