Popular with Team GB athletes, this firm’s flagship sportswear store and gym is two minutes from St Paul’s Cathedral, London. It also sells a range of footwear and clothing online, mainly in the UK and US. Founded in 2014 by Daniel Williams, 36, and Sam Kitching, 29, WIT Fitness is now the official training partner of Northampton Saints RFC. It has previously collaborated with Nike on pop-ups in Paris and Miami, and with Reebok on an exclusive footwear design. This year sales hit £3.4m, and it received £2m in investment from VGC partners in a deal to assist with international expansion. The firm plans to open a second store in New York by the end of 2020.
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