Frustration at not being able to find the right yarn for a crochet project led husband-and-wife team Andrew and Holly Smith, 36 and 34, to set up this online retailer in 2012. The Leamington Spa firm now stocks more than 20,000 products, including yarns, patterns, kits and needles. Exports hit £2.2m last year, helped by its multi-language website.
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