From its roots as a label-printing business, Worldmark now creates sophisticated technology to protect branded goods. It supplies intelligent barcode labels and security tags to the electronics and telecommunications industries to help deter counterfeiting and theft. The products are made at the company’s facilities in Britain, Hungary, Mexico, China and America. In 2007, the private equity firm Equistone bought the business from its peers Bridgepoint and HG Capital for an undisclosed amount. Under chief executive Bill Graham, international sales have grown 22% a year, from £66.6m in 2009 to £99.6m in 2011.
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