Founded by serial entrepreneurs Joe Murray and Richard Tucker, World Stores owns and operates a growing number of specialist websites, such as iWorld.co.uk, which claims to be one of the world’s largest iPod accessory stores, and Officesupermarket co.uk, an office furniture website. The London firm achieved sales growth of 93% a year from £1.6m in January 2005 to £6m in January 2007. This year, as well as launching its first print catalogue, it is expanding its specialty stores to include both home and outdoor furniture. World Stores expects to operate 25 niche websites by the end of 2008.
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