A world champion marksman at the age of 19, owner Richard North later set his sights on the toy market, and now has licensing agreements with brands such as Wallace & Gromit and Top Gear. The company has its own team of toy and gadget inventors, and uses in-store demonstrations and videos to advertise its products. Retail partners include Harrods and Debenhams, and the business has recently launched in France, Germany and America in retail outlets such as Toys R Us. Sales at the Wolverhampton company increased by 55% a year, from an annualised £2.5m in 2007 to £9.3m in 2010.
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