Founded in 2000, Xbridge began life by providing the insurance industry with sales leads that it generated from its price comparison portal Simplybusiness.co.uk. The London company soon realised that tradespeople such as plumbers and pub landlords were using the site but were being refused insurance, so it developed its own small-business insurance policies. Customers can use the website to search for a quote, buy insurance and download the documentation. Sales have grown 47% a year from £2.9m in 2005 to £9m in 2008.
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