Thanks to a TV ad that went on to become a huge YouTube hit, Yeo Valley are now almost as famous for rapping farmers as they are for their organic yoghurts. Roger and Mary Mead starting selling clotted cream from their Somerset farm in the 1970s and now market a range of dairy products. The founders’ son Tim is at the helm.
|Activity||Yoghurt and dairy maker|
|Operating profit £m||*3.7|
|Main shareholders||Mead family (100%)|
* supplied by Company † annualised figure ‡ profit = ebitda