Founder and chief executive Peter McDermott, 51, set up Lincolnshire-based YouGarden in 2012 with £250,000 of seed funding from Kester Capital. The gardening company now sells its horticultural products on home-shopping channels such as Ideal World, via postal catalogues and newspaper ads, and through its website, as well as on Amazon and eBay. Sales jumped to £17.7m in 2019, and then doubled between March and June this year as customers rushed to do up their garden. In response, it increased staff numbers by 75 and outsourced a second call centre to cope with demand.
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