Fast Track 100

Founder and chief executive Peter McDermott, 51, set up Lincolnshire-based YouGarden in 2012 with £250,000 of seed funding from Kester Capital. The gardening company now sells its horticultural products on home-shopping channels such as Ideal World, via postal catalogues and newspaper ads, and through its website, as well as on Amazon and eBay. Sales jumped to £17.7m in 2019, and then doubled between March and June this year as customers rushed to do up their garden. In response, it increased staff numbers by 75 and outsourced a second call centre to cope with demand.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2020
Rank100
CompanyYouGarden
ActivityOnline gardening retailer
LocationLincolnshire
Annual sales rise over 3 years38.38%
Latest sales £000s*17,685
Staff55
Founded2012
Websitewww.yougarden.com

If applicable:

* supplied by company † annualised figure