This architectural practice has, in the past, generated up to 90% of its revenue from clients outside Britain. Zaha Hadid now has 400 staff, working from offices in London, Hamburg, Rome and Beijing. During the recession, the practice refocused business development from Dubai to Egypt, Saudi Arabia and mainland Europe, in order to find work so that it could hold on to staff. Chief financial officer Roberto Sforza says the practice’s international reputation has helped its overseas sales to grow by 24% a year from £24.5m in 2009 to £37.4m in 2011.
Photograph of Zaha Hadid by Simone Cecchetti.
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