Virgin Mobile selected Zig Zag’s cigarette papers as an ideal way of advertising to the brand-conscious youth market. More than 600m books of roll-your-own cigarette papers are sold in Britain every year, and Zig Zag claims to have 20% of the market. Founded by Jim Armstrong and his son Andrew, the Manchester company is the British distributor of papers and accessories made by Republic Technologies, a French company. Sales have grown by more than 139% a year from £402,000 in 1999 to £5.5m in 2002.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.