Virgin Mobile selected Zig Zag’s cigarette papers as an ideal way of advertising to the brand-conscious youth market. More than 600m books of roll-your-own cigarette papers are sold in Britain every year, and Zig Zag claims to have 20% of the market. Founded by Jim Armstrong and his son Andrew, the Manchester company is the British distributor of papers and accessories made by Republic Technologies, a French company. Sales have grown by more than 139% a year from £402,000 in 1999 to £5.5m in 2002.

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Company details
Year2003
Rank6
CompanyZig Zag
ActivityTobacco products supplier
LocationManchester
Annual sales rise over 3 years139.19%
Latest sales £000s5,499
Staff14
Founded1998
Websitewww.zigzagpapers.com

If applicable:

* supplied by company † annualised figure